Hair Trends for Summer 2025
Natural Hair Color Is In—With a Twist
This summer, it’s all about getting back to your roots—literally. Natural-looking hues are taking center stage, but with a modern, sunlit upgrade. Summer and Fall hair color in 2025 is embracing subtle, lived-in beauty.
Instead of fighting your natural shade, it works with it—enhancing your base with soft highlights, tonal glosses, or dimensional lowlights that mimic what the sun might naturally do. The result? Hair that looks healthy, effortless, and touchably soft.
The bonus: it grows out gracefully, meaning fewer trips to the salon and more time enjoying your hair, not managing it. Whether you're transitioning away from years of bleaching or just ready to simplify your look, this trend celebrates real, rooted beauty—and it’s never looked better.
Effortless 80's Inspired Curls & Waves
Messy curls and waves with an 80s-inspired twist are all about effortless, undone beauty. Think loose, voluminous curls and beachy waves that capture the iconic, fun energy of the 80s—bouncy, textured, and full of life.
This trend embraces natural texture, and plenty of volume, offering a carefree, lived-in look that’s perfect for summer. Whether it’s through tousled curls or softly defined waves, the key is to keep it playful and relaxed, with just enough bounce to feel effortlessly chic.
Drugstore Haircare Goes Luxe
Once upon a time, high-quality haircare meant buy products at the salon. Not anymore. Summer 2025 is the season of the drugstore glow-up. Affordable brands have stepped up their game, offering salon-grade results at a fraction of the price.
From scalp-focused shampoos to deeply nourishing conditioners, V&Co. offers a wide range of haircare solutions tailored to every need. Whether you're dealing with dryness, breakage, color-treated strands, or an irritated scalp, each product is thoughtfully formulated with high-performance ingredients to restore balance, promote healthy growth, and leave your hair looking its absolute best!
Peptides: The New Star Ingredient in Haircare
Peptides are taking center stage in haircare. Known for their role in skincare, peptides are now being formulated into shampoos!
Why the hype? Peptides can help stimulate hair follicles, reduce breakage, and improve overall scalp health. As part of the growing trend toward scalp-first care, peptide-infused products are ideal for anyone looking to repair damage and boost growth naturally.
